Route 66 of Zhongwei
The No. 66 Middle Street Highway is a rural road connecting the urban area of Zhongwei and the ancient village of Beichangtan. It is 38 kilometers long (with the core section being 1.2 kilometers). Due to its winding path through the Yellow River Gorge and the continuous desert landscapes on both sides, along with the magnificent mountain views, it is called "the Chinese version of Highway 66". Since it became popular in 2021, this road has become a popular destination for self-driving tours and photography enthusiasts due to its unique U-shaped sections and straight visual features. As of May 2025, the road has been selected as a national transportation and tourism integration innovation project, and has driven the development of new business models such as local guesthouses and cultural markets along the route.
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Location
Beichangtan Village, Yingshuiqiao Town, Shapotou District, Zhongwei, Ningxia, China
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Attraction Special Activities
Regular Experiences:
Desert Photography: U-shaped sections and straight roads are popular shooting locations for photography.
Self-driving Check-In: There are viewing platforms along the route. It is recommended to take photos 30 minutes before sunset.
Seasonal Activities:
Cultural and Creative Coffee Market: Added in 2025, it offers Huai River-style snacks and special beverages.
May Day Special Combination: "Desert Travel Photography + Cultural Market + Huai River Snacks" attracts an average of over 47,000 visitors per day.
Related attractions
Shapotou Scenic Area
Shapoucheng is located 16 kilometers west of the urban area of Zhongwei City, Ningxia. It is situated at the junction of the southeastern edge of the Tengger Desert and the north bank of the Yellow River. It is a 5A-level tourist attraction and a national nature reserve. The scenic area is renowned for its unique landscape of "Straight Smoke in the Desert, Round Sunset over the River", integrating desert, Yellow River, mountains, and oases, and forming an "S"-shaped landform resembling the Tai Chi symbol.
Route 66 of Zhongwei
The No. 66 Middle Street Highway is a rural road connecting the urban area of Zhongwei and the ancient village of Beichangtan. It is 38 kilometers long (with the core section being 1.2 kilometers). Due to its winding path through the Yellow River Gorge and the continuous desert landscapes on both sides, along with the magnificent mountain views, it is called "the Chinese version of Highway 66". Since it became popular in 2021, this road has become a popular destination for self-driving tours and photography enthusiasts due to its unique U-shaped sections and straight visual features. As of May 2025, the road has been selected as a national transportation and tourism integration innovation project, and has driven the development of new business models such as local guesthouses and cultural markets along the route.
Zhongning Feng'an Village Tourist Resort
Zhongning Feng'an Village Tourist Resort is located in Taiping Village, Shiqiong Town, Zhongning County, Ningxia. The resort has a profound historical and cultural heritage and a beautiful natural environment. It is an important node on the transportation and tourism routes from Yinchuan to Shangdianshan and from Yinchuan to Shaoputou. The resort's planning covers an approximate total area of 1,988 mu. The project fully exploits the jujube forest resources of Taiping Village in Shiqiong Town, integrates the Yellow River culture and jujube garden culture, and promotes integrated tourism and rural revitalization. It aims to create the "Yellow River Golden Shore - Taiping Village Jujube Garden Rural Life Experience Park". The resort is themed around "Experience Western风情， Feel Colorful Culture， Meet the Magical Feng'an， Enjoy the Scenic Beauty of the Desert， Explore the Centennial Jujube Garden， and Taste Romantic Life". It showcases Yellow River culture， border culture， Silk Road culture， agricultural culture， red culture， and jujube culture. The vision is to return to the countryside， cherish the nostalgia， and achieve harmony between nature and health. The resort is scientifically planned and meticulously designed， and has been built into a distinctive tourism distribution center for Zhongning County， an agricultural culture leisure belt， a Silk Road culture experience belt， a jujube comprehensive service gateway area， a Yellow River agricultural culture research area， and a Northwest style cultural resort area. As a whole， it consists of one main attraction， two belts， and three zones of scenic facilities. The unique natural and cultural endowments of the "China Jujube Capital" have laid a solid foundation for the sustainable development of the resort. The resort is well-functioning， complete in elements， with numerous attractions and each having its own characteristics. It features folk customs， pleasing views， and is conducive to inspiration and intellectual growth. It meets the various needs of tourists， such as "eating， staying， traveling， entertainment， shopping"， and offers a cost-effective tourism experience.
North Changtan Village
A tranquil village in Zhongwei known for its ancient architecture, stunning views of the Yellow River, and traditional rural life.
